Is Platinum the Most Undervalued Asset in the Market?

Platinum is quietly making a strong case for being one of the most undervalued assets in today’s market. Despite its long-standing reputation as a precious metal, it often flies under the radar compared to gold and silver. However, recent trends suggest that platinum could be on the verge of a significant price surge.

One major reason for this potential rise is supply constraints. In 2025, newly mined platinum output is expected to drop by about 6%, reversing previous growth trends. This decline mainly comes from South Africa, which dominates global platinum mining but has seen reduced production recently. At the same time, recycling rates are falling, further tightening supply. The World Platinum Investment Council forecasts a substantial market deficit this year—meaning demand will outstrip supply by nearly 850,000 ounces—marking three years in a row of undersupply.

On the demand side, several factors are driving interest in platinum higher than usual. Chinese investors have been snapping up platinum bars and coins at record levels as they look for alternatives to gold amid its high prices. Additionally, industrial uses are growing; hybrid vehicle manufacturers rely heavily on platinum for catalytic converters that reduce emissions—a sector benefiting from stricter environmental regulations worldwide.

This combination of shrinking supply and rising demand has already pushed prices up sharply in 2025—platinum’s price jumped over 30% just within one month recently and reached levels not seen in two years or more.

Looking ahead, experts see room for even more growth because these fundamental forces aren’t likely to change quickly. The global market size for platinum was valued at around $7 billion this year and is projected to grow steadily over the next decade due to expanding automotive use (especially with emission controls), jewelry demand across emerging markets like Latin America and Asia Pacific, plus increasing industrial applications such as chemical processing.

All these factors together suggest that while many investors focus on gold or silver when thinking about precious metals investments, platinum might actually offer better value right now given its tight supply situation combined with growing industrial and investment demand globally.

In short: Platinum’s quiet comeback could mean it’s one of the most overlooked opportunities waiting just beneath the surface of today’s commodity markets—a metal poised not only to catch up but potentially outperform if current trends continue unfolding as expected.