India’s appetite for platinum jewelry is growing because consumers and designers are treating platinum as a modern, durable and prestige metal that offers a price alternative to gold while fitting new style preferences and investment trends[1][3].
Platinum’s rising appeal
– Platinum demand for jewelry is forecast to rise in 2025, reaching the highest level since 2018 as the metal takes share from gold on the basis of a price discount and changing consumer preferences[1].
– Global price momentum and tighter supply have pushed platinum into the spotlight for both buyers and investors, which raises its profile in jewelry markets worldwide, including India[2][4].
Why Indian consumers are choosing platinum more often
– Perception and prestige: Platinum is seen as a premium, long-lasting metal that signifies modern luxury and enduring value, making it attractive for bridal and high-end pieces[3].
– Relative pricing and substitution: When platinum is priced attractively relative to gold, some buyers substitute gold with platinum for similar-looking designs at a different price point, helping platinum gain market share[1][3].
– Design trends and branded retailing: Contemporary minimalist and high-design trends favor metals like platinum that hold stones securely and allow fine finishing, while growth of branded jewellery outlets in India promotes alternative precious metals such as platinum[6].
Industry and trade signals from India
– Trade data show resilience in India’s gem and jewellery sector with specific growth in segments including platinum jewellery during 2025, even as overall exports faced headwinds from tariffs and uneven global demand[5].
– Industry bodies and analysts note that despite some export and tariff-related challenges, domestic demand for platinum jewellery has been supported by retail growth and promotional efforts by manufacturers and trade associations[5].
Supply, price and investment effects that influence demand
– Tight global supply and elevated trading activity, including new futures in China, have pushed platinum prices higher in 2025, which both raises consumer awareness and can make some jewellery items more expensive in absolute terms even while platinum sometimes remains discounted to gold[2][4].
– Increased investor interest and ETF or bar/coin demand can tighten available metal for fabrication, influencing availability and prompting designers and retailers to highlight platinum as a scarce, desirable option[4][1].
How retailers and designers are responding in India
– Many brands are expanding platinum collections, emphasizing modern bridal lines, bespoke pieces, and designer collaborations that leverage platinum’s strength for secure stone settings and fine detail work[6].
– Marketing is shifting from traditional gold-centric messaging toward showcasing platinum’s attributes—durability, hypoallergenic qualities and a contemporary aesthetic—to appeal to younger and urban buyers[3][6].
Practical considerations for buyers in India
– Cost versus value: Even when platinum’s headline price rises, buyers should compare per-gram cost, craftsmanship premiums and long-term durability; platinum often retains a reputation for higher purity and endurance which matters for heavy-use pieces like wedding bands[3].
– Certification and post-sale services: Because platinum pieces are positioned as premium, consumers should look for certified weight/purity documentation and reliable after-sales services from branded retailers to protect value and usability[5][6].
Outlook for platinum jewellery in India
– Analysts and industry reports point to continued interest in platinum driven by design trends, branded retail expansion and shifting metal preferences, though short-term demand can be affected by global price swings, supply tightness and trade policies[1][2][4][5].
Sources
https://platinuminvestment.com/news
https://us.fashionnetwork.com/news/Platinum-hits-17-year-high-as-tight-supply-doubles-price-in-2025,1792944.html
https://jingdaily.com/posts/asian-jewelry-trends-2025-platinum-vs-gold-vs-diamonds
https://www.streetwisereports.com/article/2025/12/15/platinums-impressive-ascent-could-continue-through-2026.html
https://jewelleryoutlook.com/trade-indias-gem-jewellery-exports-down-2-7-percent-year-on-year-to-usd-16-26-billion-in-april-october-gem-jewellery-export-promotion-council/
https://www.foramour.com/blogs/lifestyle-news/jewelry-trends-for-2025-whats-in-and-whats-out