Gold bullion sales have been smashing records lately, with dealers in both the U.S. and Europe seeing unprecedented demand. This surge isn’t just a blip—it’s part of a broader trend tied closely to soaring gold prices and growing investor interest worldwide.
Over the past year, gold prices have climbed dramatically. From early 2024 through mid-2025, the price per ounce has nearly doubled compared to five years ago, reaching peaks above $3,400 an ounce—a level that was almost unimaginable not long ago. This sharp rise has been driven by a mix of factors: geopolitical tensions, economic uncertainty including fears of recession, ongoing trade disputes and tariffs, plus persistent inflation concerns that make gold an attractive safe haven for investors looking to protect their wealth.
As prices surged past key milestones—like breaking through $2,900 per ounce early this year—more people turned to physical gold as a store of value. Dealers on both sides of the Atlantic reported record-breaking sales volumes as individuals and institutions scrambled to buy bullion bars and coins before prices climbed even higher.
What’s fueling this rush? For one thing, when markets get volatile or uncertain—as they have with fluctuating U.S. trade policies and global geopolitical risks—gold shines brighter because it doesn’t carry counterparty risk like stocks or bonds do. Plus, inflation erodes cash value over time but tends not to dent precious metals’ worth; instead it often boosts them.
European buyers are also playing a big role in pushing sales records upward alongside American investors. The combination of currency fluctuations within Europe’s diverse economies and concerns about future economic stability there is driving demand for tangible assets like gold bullion.
Looking ahead into late 2025 and beyond, experts expect these trends won’t just fade away anytime soon. Forecasts suggest that gold could average around $3,675 per ounce by year-end 2025—and potentially climb toward $4,000 in early 2026 if current conditions persist or worsen.
This environment creates a perfect storm where more people want physical ownership rather than paper claims on metal—which means dealers are seeing their highest-ever sales figures as customers seek security amid uncertainty.
In short: Gold bullion isn’t just holding its own; it’s thriving as investors flock toward it amid turbulent times across global markets—and dealers on both continents are feeling the impact firsthand with record-breaking transactions happening every day.