Yes, Palace is still cool in 2025 — and by several measures, it is having one of its strongest years yet. The London-based skateboard brand landed its first-ever Nike collaboration in October 2025, a milestone that most streetwear labels spend a decade chasing. The Palace x Nike “P90” collection, unveiled with help from Wayne Rooney and inspired by Nike’s iconic Total 90 football line, sold out rapidly and confirmed that Palace remains a brand capable of generating genuine cultural heat. Complex listed Palace among the best streetwear brands of 2025, and its resale numbers continue to hold up in a market where many competitors are struggling.
But coolness in streetwear is never a simple verdict. The broader hype economy has deflated considerably since its pandemic-era peak, and only about 47 percent of new sneaker releases are turning a profit on resale in 2025. Palace exists in a market that has shifted beneath everyone’s feet. The question is not just whether Palace is still relevant — it is whether the brand has adapted to a landscape where exclusivity alone no longer guarantees cultural capital. This article breaks down Palace’s 2025 collaborations, its resale performance, its physical retail strategy, and where it stands relative to the wider streetwear cooldown.
Table of Contents
- What Makes Palace Still Relevant in 2025’s Streetwear Landscape?
- Palace’s Nike Collaboration — A Turning Point or a Peak?
- Manor Place and the Shift Toward Physical Community
- How Palace’s Resale Value Compares to the Broader Market
- The Hype Bubble Deflation and What It Means for Palace
- Palace x Fender and the Art of the Unexpected Collaboration
- Where Palace Goes From Here
- Conclusion
- Frequently Asked Questions
What Makes Palace Still Relevant in 2025’s Streetwear Landscape?
Palace was founded in 2009 by Levent Tanju in London, and from the beginning it built its identity on a few non-negotiable principles: limited drops, skate culture authenticity, and a refusal to over-explain itself. Sixteen years later, those same principles are what keep the brand relevant while flashier labels have burned out. Palace still operates a limited-drop model, releasing collections in small quantities that sell through quickly. This stands in contrast to brands that flooded the market during the hype boom and are now sitting on unsold inventory at discount retailers. What separates Palace from the pack in 2025 specifically is the quality and ambition of its collaborations.
The brand secured not one but two nike partnerships in a single year — the P90 collection in October and the Air Max DN8 in three colorways that dropped on December 12, 2025. It also released a collaboration with Engineered Garments, a brand respected for its craftsmanship and design integrity. These are not the kind of partnerships a brand gets by coasting on past reputation. Nike, in particular, has been selective about its collaborators as it works to restore its own brand heat, which makes the Palace partnership a signal of mutual respect rather than a nostalgia play. Palace also already has its Spring 2026 lookbook previewed on Hypebeast as of January 2026, indicating a brand that is planning ahead and maintaining a steady pipeline rather than scrambling between drops.
Palace’s Nike Collaboration — A Turning Point or a Peak?
The Palace x Nike partnership deserves its own examination because of how significant it is in context. This was Palace’s first-ever collaboration with Nike, a brand that has historically been cautious about which streetwear labels it partners with. The P90 collection launched on October 31, 2025, and featured sneakers, tracksuits, hoodies, and tees bearing a hybrid “P90” branding that merged Palace’s identity with the Total 90 football aesthetic. Wayne Rooney — a fitting choice given the collection’s nod to early-2000s football culture — helped unveil it. A second drop followed just six weeks later with the Air Max DN8, offered in three colorways.
Two Nike collaborations in under two months is a pace that very few streetwear brands achieve in an entire year, let alone as their debut Nike moment. However, there is a reasonable counterpoint to consider. Nike has been partnering more broadly as part of its strategy to reconnect with culture after a period of overproduction and declining brand perception. If you are evaluating Palace’s coolness based solely on a Nike cosign, it is worth noting that Nike needs Palace almost as much as Palace benefits from Nike right now. That does not diminish the collaboration, but it does add context. The real test will be whether Palace and Nike continue building together or whether this was a one-cycle burst.
Manor Place and the Shift Toward Physical Community
One of the more interesting moves Palace made in 2025 had nothing to do with product drops. Nike and Palace opened Manor Place, a community hub in South London housed in a building originally constructed in 1895. The renovated space is open free to the public six days a week and is designed for sport, creativity, and community programming. It is not a retail store. It is not a pop-up. It is a long-term physical investment in the neighborhood where Palace’s identity was formed.
This matters because the streetwear brands that are aging well in 2025 tend to be the ones investing in something beyond commerce. Supreme sold to VF Corporation and has struggled to maintain its countercultural edge. bape has cycled through corporate ownership. Palace, which remains a private UK company with no publicly available revenue figures, has chosen a different path — one that ties the brand to a specific place and a specific community rather than to quarterly earnings calls. Manor Place is the kind of move that does not generate immediate hype but builds the sort of credibility that keeps a brand relevant for another decade. For anyone questioning whether Palace is just riding a wave, this project suggests the brand is thinking in longer time horizons than most of its competitors.
How Palace’s Resale Value Compares to the Broader Market
If you want a cold, numerical answer to whether Palace is still cool, the resale market offers one. Palace items continue to command strong premiums on platforms like StockX. The Palace x Ralph Lauren Polo Bear Sweater, which retailed at $495, resells for over $1,200 — roughly a 140 percent markup. Palace x Gucci monogrammed pieces regularly trade above $1,000 on the secondary market. These numbers are impressive, but they need to be measured against a broader market that has cooled significantly. According to ShelfTrend’s 2025 marketplace analysis, only about 47 percent of new sneaker releases are profitable on resale.
The days when nearly any limited sneaker or streetwear piece could be flipped for profit are over. This means Palace’s resale strength is not just a reflection of its own desirability — it is a relative achievement in a market where most brands are seeing their secondary values compress. The tradeoff for buyers is straightforward. If you are purchasing Palace at retail with the intent to resell, the margins are there but the volume of profitable opportunities is smaller than it was in 2021 or 2022. If you are buying Palace to wear, the brand’s limited-drop model means you are getting something that will not be on every third person at a coffee shop. That scarcity still carries social value, even in a deflated hype market.
The Hype Bubble Deflation and What It Means for Palace
The single biggest caveat to any discussion of Palace’s coolness in 2025 is the state of the streetwear market itself. The hype bubble has deflated industry-wide. Resale platforms have seen declining margins. Brands that once commanded three-hour lines for drops are now sitting with available inventory. The cultural moment that turned streetwear into a mainstream investment asset — roughly 2017 through 2022 — has passed. Palace is better positioned than many competitors because it never scaled as aggressively.
It did not open dozens of stores worldwide or license its name across product categories that diluted the brand. Its drops remain genuinely limited. But even Palace cannot fully insulate itself from a market correction that has made consumers more skeptical of manufactured scarcity and more price-sensitive across the board. The warning here is for anyone interpreting Palace’s 2025 activity as evidence that streetwear hype is back. It is not. What Palace demonstrates is that individual brands with strong identities and authentic roots can still thrive in a down market. That is a different — and arguably more meaningful — form of relevance than riding a speculative wave.
Palace x Fender and the Art of the Unexpected Collaboration
One collaboration that deserves mention for sheer unexpectedness is Palace x Fender, which dropped as part of the Holiday 2025 collection. The release included a limited-edition Telecaster guitar featuring 90s rave-inspired graphics — a design choice that perfectly captures Palace’s ability to blend subcultures without it feeling forced. Skate culture, rave culture, and guitar culture are not obvious bedfellows, but Palace has always been comfortable occupying the spaces between established scenes.
This kind of collaboration is what separates brands that are genuinely cool from brands that are merely popular. A Palace x Nike shoe makes commercial sense. A Palace x Fender Telecaster makes cultural sense. The latter is harder to pull off and says more about where the brand’s head is at.
Where Palace Goes From Here
Looking ahead, Palace appears to be entering 2026 with momentum. Its Spring 2026 lookbook has already been previewed, and the Nike relationship — assuming it continues — gives the brand access to a distribution and marketing infrastructure that few independent streetwear labels can match. The Engineered Garments collaboration signals that Palace is also interested in earning respect from the fashion-forward crowd, not just the hype crowd.
The open question is whether Palace will remain a private, independent company or eventually take on outside investment or a strategic acquisition. Every major streetwear brand faces this crossroads eventually. For now, Palace’s independence is one of its strongest assets. The moment that changes, the calculus around its coolness will shift dramatically.
Conclusion
Palace is still cool in 2025, and the evidence is not ambiguous. Two Nike collaborations, a Fender guitar, an Engineered Garments partnership, strong resale premiums, and a community space in South London all point to a brand operating at a high level. The fact that this is happening against the backdrop of a deflated hype market makes it more impressive, not less.
Palace has not relied on artificial scarcity or celebrity endorsement cycles to stay relevant — it has leaned into its roots and expanded thoughtfully. For anyone deciding whether Palace is worth buying into — either as a consumer or as a cultural barometer — the answer in 2025 is yes, with the understanding that the streetwear landscape has fundamentally changed. The brands that will matter in the next five years are the ones building real things, not just selling limited T-shirts. Palace, with Manor Place and its increasingly ambitious collaborations, appears to be building something that outlasts any single drop.
Frequently Asked Questions
Is Palace still a skateboarding brand?
Palace was founded as a skateboard brand in 2009 by Levent Tanju in London, and skating remains central to its identity. However, like many skate-origin brands, its customer base now extends well beyond active skateboarders into broader streetwear and fashion audiences.
Where can I buy Palace in 2025?
Palace sells primarily through its own website and flagship stores via limited drops. Its items are also actively traded on resale platforms like StockX, where pieces from high-profile collaborations often carry significant markups.
Does Palace hold its resale value?
Many Palace pieces do hold or increase in value, particularly collaboration items. The Palace x Ralph Lauren Polo Bear Sweater resells for over $1,200 against a $495 retail price. However, not every Palace release appreciates — general collection pieces may trade closer to or below retail, consistent with the broader market where only about 47 percent of new releases are profitable on resale.
How does Palace compare to Supreme in 2025?
Both brands pioneered the limited-drop streetwear model, but they are on different trajectories. Supreme was acquired by VF Corporation and has faced questions about its independence and cultural relevance under corporate ownership. Palace remains a private company and has arguably maintained a stronger sense of authenticity, though Supreme still commands significant brand recognition.
What was Palace’s biggest collaboration in 2025?
The Palace x Nike partnership, which marked their first-ever collaboration. The P90 collection launched October 31, 2025, followed by the Air Max DN8 on December 12, 2025. Wayne Rooney helped unveil the initial collection.